Holly Wainwright's mummy bloggers are back in the sequel. How to Be Perfect. The synopsis says: "In the rolling green hills of Australia's hippest hinterland, a new guru is blogging about her breakfast.
Elle Campbell is back, holed up in an exclusive retreat where women pay thousands to mimic her extreme lifestyle, or die trying. But who's bankrolling Elle's new empire? And why are her two tiny sons suddenly absent from her glossy public image?
All Abi Black wants is to marry her true love under a tree in the garden on New Year's Eve. But her ex-husband is building a financial cult in the shed, Elle is looming and her teenage daughter's YouTube channel is gaining followers for all the wrong reasons. The wedding might have to wait.
Frances Graham has a colicky newborn, an absent husband and a WhatsApp Mothers' Group that's giving her anxiety. But she's certain that if she can just be more like those fitmums on Instagram, things can only get better. And surely, if she can scrape enough money together to make it to Elle's retreat, everything in her life will be just ... perfect.
Through a world of fake gurus, green smoothies and bad influencers, How to Be Perfect follows Elle, Abi and Frankie into the cult of self-improvement that's taking over your phone ... and your breakfast." How to Be Perfect is out in September 2018.
Three mummy bloggers are vying for an prestigious blogging award. Elle is an aspirational blogger, showcasing her immaculate home, fashion-plate children and enviable gym-honed physique. Abi considers herself a revolutionary, writing about her alternative lifestyle for her followers known as Green Divas. And Leisel blogs about being a time-strapped working mum, who doesn’t think parenthood is all roses. With their eye on the blogging award and its cash rewards, the trio are determined to boost their engagement and public profile – even if it takes dubious means.
This is a thoroughly entertaining account of the often crazy world of bloggers – the competition and one-upmanship of the women who expose (or reinvent) their private life for clicks. With trolls, rivalry and personal relationships on the line, it shows that blogging is a battlefield.
Sometimes life behind the screen is not as rosy as it seems in Holly Wainwright's debut novel, The Mummy Bloggers. The synopsis says: "Meet three Mummy Bloggers - each of them followed, idolised, imitated, taunted and trolled online.
Elle Campbell is a glossy, lycra-clad mum with washboard abs, a ten-year plan and a secret past. Abi Black has quit sugar, moved to the country and is homeschooling her kids. Leisel Adams slogs away at her office job each day before rushing home, steeped in guilt, to spend precious moments with her kids before bedtime. All three share a label that they simultaneously relish and loathe-mummy blogger. And the connections don't stop there ...
When all three women are nominated for a prestigious blogging award with a hefty cash prize, the scene is set for a brutal and often hilarious battle for hearts, minds-and clicks. As the awards night gets closer, their lies get bigger, their stunts get crazier - and some mistakes from the past become harder and harder to hide.
The Mummy Bloggers is a sharp and funny look at power of social media and the women behind the likes, shares and filters." Wainwright is entertainment editor for Mamamia. The Mummy Bloggers is out in September 2017.